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Video Premiere: "Digging in the Earth" by LUCKYandLOVE

LuckyandLovePhotoCreditLorenLuck
16 May 2017

LUCKYandLOVE; Photo Credit: Loren Luck

We’ve been skipping all over the map these past few weeks in terms of the artists we feature here at The Big takeover. Today’s premiere introduction brings us to Los Angeles, where duo LUCKYandLOVE have been concocting impulsive electro bliss in a similar stratosphere with Ladytron, Glass Candy, and Le Tigre, to cite but a few kindred artists.

LUCKYandLOVE stylistically straddles electro-rock, dream-pop, electronica, and synth gaze, and “Digging in the Earth” is the first single from the band’s forthcoming debut album Lucky+Love – it’s set to drop on June 30th via Britain’s SRD (Southern Record Distributors). The accompanying video was directed and edited by cinematographer and animator Steve Barron.

This track is addictive with its rhythmic pulsations, distant yet attractively whirling vocals, synth-heavy bass, and layered, vibing harmony. This is rich, intriguing synthtastic mastery. Here we have the first taste from this coming album and that will have to carry us over for the time being.

Comprised of Loren Luck (drums, synths) and April Love (vocals, keyboards, guitar) and inspired by artists such as New Order, OMD, Depeche Mode, Washed Out, Tycho, and PJ Harvey, this album came about when they lived in the nearby town of Glendale, California, right next to the cacophony of a construction site. Luck and Love launched their website and formed LUCKYandLOVE in 2014.

Last year they released their single “Sexy”, of which The Chameleons’ mastermind Mark Burgess is a supporter, saying this single, “is fuckin great.”

Fast forward to their debut LP – the sound and feel of this album is deliciously similar to Pleasure Victim, which launched the career of American new wave band Berlin back in the early ’80s, albeit with a more modern feel and sound. Pleasure Victim is a top album of the New Wave craze and that comparison alone speaks volumes.

“Musically, as much attention was paid sonically to the organic Moog instruments as April’s voice, and we offered the analog synths space in the songs to breathe to their true dynamic potential,” says Loren Luck.

This album was recorded at Eagle Rock’s Cave Studio with Josiah Mazzaschi (Light FM) and sound editor Morgen Stary, and at Comp-ny Studio with Grammy winner Be Hussey (Guides). The vinyl release also got the golden treatment with mastering by Kevin Gray, who most recently engineered the reissue of VangelisBlade Runner.

“My hope is that inviting this record into their life gives listeners some strange rose colored glasses to hear through. The lyrics touch many facets of an abstract philosophy of life – from a spark of physical chemistry between two people in a physical room (“Sexy”) to the intergalactic forces that spark subtle changes in our entire existence (“Taureon”), to the gratitude of an unobstructed blue sky (“Legal Love”), and disdain for a future that pulls us further away from each other (“Mars”),” explains April Love.

The Lucky+Love album will be released digitally on digital download and streaming platforms, and on vinyl via SRD Music, and hopefully will be made available at a record store near you.

At Mark Burgess’ recommendation, check out LUCKYandLOVE’s previous single “Sexy”, which he loved it so much:

You can pre-order the full Lucky+Love album at Bandcamp

LUCKYandLOVE
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