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Video Premiere: "Afterglow" by Pacifico

9 November 2022

Photo Credit: Mike Dunn

“‘Afterglow” is about someone losing their sight later in life, coming to terms with that change, and realizing that they have everything they need. The music was inspired by Luxury, Elliott Smith, and George Harrison., and we were lucky to have Peter Randall — bassist with The Kooks, Seal, and Adele — join us on this one.” — Matthew Schwartz of Pacifico

When we last heard from Matthew Schwartz of Pacifico on his early 2022 EP release “‘05/‘22,” we were hearing the Matthew Schwartz of Pacifico from 17 years earlier. True to the title, much of that explosive batch of songs was recorded in 2005, misplaced via hard drive in the pre-cloud era, then eventually found, completed, and released. On the upcoming full-length “Self Care” (Pacifirecords, Feb. 10, 2023), now sounds like now.

Schwartz’s first full-length in five years comes with all of the pent-up emotion one would expect from meticulously composing a statement under the veil of cleaning out a desk drawer of old material (literally, in this case).The second single from Self Care is “Afterglow,” out Nov. 11.

Schwartz says, “The song is about someone losing their sight later in life, coming to terms with that change, and realizing that they have everything they need. We were lucky to have Peter Randall — bassist with The Kooks, Seal, and Adele — join us on this one.” For the “Afterglow” music video, Schwartz sought out director John Graham, a veteran feature filmmaker, but a newbie to animation. “The ‘Afterglow’ video is my first true venture into the world of animation,” Graham says. “It’s a bit of motion collage that makes use of cut paper and video footage. I am a fan of Terry Gilliam, and his style was what I wanted to attempt.”

“Matt had a series of fantastic photographs and having access to these enabled me to create a cut paper puppet of him. It is rare for me to get to make a movie by myself, and in this case, my two pets, Soot The Cat and Banjo The Dog, were my only true actors. Pacifico has such a flavorful look to their albums that I decided to let this video be visually bright and fun. When in doubt, I choose interesting visuals over logic. Getting to wade through oceans of brightly colored images was a treat.”

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