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Video Premiere: "Fired Up" by Syvers

20 July 2022

Photo Credit: Jake and Sarah Larson

The latest release from Minneapolis-based duo Syvers, “Fired Up” is out now and is an anthemic declaration of confidence and self-love while still living in unseen spaces. Thick layers of Jake Larson’s hazy falsetto ring out the anticipation of internal realities being actualized, much like a sunrise follows the cover of night. This lo-fi electronica narrative sets the stage for the band’s year-long release plan, with monthly singles building to a full-length album in 2023.

Exclusive quote for The Big Takeover Magazine:

“Fired Up is our “north star” in a lot of ways. Jake came up with the hook for this song back in 2018, and we resonated with the potential we felt for a new sound for Syvers. Years followed in the studio, building up the production, stripping it back again, rearranging and finessing it out until it felt right…it was an interesting process.”

“The lyrics ring out a self-assured steadiness, knowing all you are capable of despite the past, other’s perceptions, and the struggle to self-disclose. This mantra has been the momentum we’ve needed in writing this next batch of songs. Sometimes we can feel lost in the writing process when the final form of a track is eluding us, but the meaning behind Fired Up has helped propel us through those tough spots. The final production of this track helped cast a trajectory for the rest of our releases coming out later this year.”

“We shot the music video in Duluth, Minnesota on this snowy little peninsula jutting into Lake Superior. The track, even from the beginning, has the feeling of coming out of the winter – everything is covered in white, no sign of life or growth. Still, you know that life is there, and there is an eagerness for the buds and blooms you know are on their way. This imagery reminded us of the North Shore, with its quiet majesty and awe. Jake and our videographer, Ben Konfrst, went up for the day and shot a one-take video of Jake performing the song stripped down to its essentials.”

Q&A:

What is your new single about?

Fired Up is a quiet self-confidence that comes from acknowledging and accepting your whole self without any external validation. This process of self-discovery by a way of love brings a freedom that can only be found within the walls of your own soul. It is a gift only you can give yourself. And when you’ve removed the need to prove yourself, you start to trust that all of who you are is valuable, loved and capable regardless of its degree of visibility.

With the past couple years of dealing with the pandemic, we ended up spending a lot of time writing in the studio. We’ve been so stoked about the new songs, all the while knowing it would be some time before anyone would see or hear our work. Still, before any recognition or acknowledgement for our artistry, this song embraces the hope we’ve felt for ourselves. It is a celebration of internal realities being actualized while still living in a composed anticipation of all that is to come.

What do you hope people take away from this single?

We want people to experience their own version of the self-acceptance illustrated in this song. We would love to inspire others to be excited about who they are and what they have to contribute to the world without other people’s affirmation or acknowledgement. It can be hard to feel unseen or like no one really knows or values what you have to offer, but there is a certain power in believing in yourself first.

What did you learn about yourself when writing, singing and recording this single?

This song was a venture into a different way of singing for me (Jake). The initial melody idea came all the way back in 2018, and it was one of the first times I wrote a melody that lived primarily in my falsetto range. I’ve listened to artists like Bon Iver, Sigur Ros, Novo Amor, and Ry X for a while, and all of them sing in their higher register quite often. I feel like I found more of my voice in this song and am stepping into a more mature version of who I want to be as an artist. This song shifts a bit sonically from our previous releases, but the vocal component is probably the biggest aspect of that. Once I started singing differently, the music seemed to follow suit in its own evolution. And this process, like the song’s own message, seems to confirm who we’ve been all along, now just allowing ourselves to realize and accept a more genuine Syvers.

Big Takeover is excited to host the premiere of “Fired Up” –

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