JULESY Photo credit: Charlie Hyman
Brooklyn-based alt-indie pop artist JULESY is stepping into the spotlight with the announcement of her debut full-length album, Flip the Bed, set for release on October 17 via Strong Place Music. With her soaring, evocative vocals and unflinchingly confessional songwriting, JULESY has already drawn comparisons to artists like Soccer Mommy and Snail Mail. Blending dreamy folk-pop textures with bursts of raw punk energy, she’s quickly carving out a space as one of the most compelling new voices in New York’s indie scene.
Ahead of the album, JULESY has shared her latest single, “Never Never,” an ethereal, slow-burning track that spotlights her signature tender, melancholic vocals, this time in harmony with Bailey Wollowitz of fantasy of a broken heart. The result is a beautifully layered duet, rich with emotion and sonic texture, that deepens the track’s introspective pull. JULESY shares:
“‘Never Never’ is an ode to losing yourself to self-criticism. I’m prone to making songs that feel heavy to me and sound really fun, I realize. This song started out as a full-fledged demo, with a drum machine and lots of vocoders. Taylor Wallace made this song what it is by transforming a machine sound onto the kit, which is a huge feat. The other thing that makes the song so special is Bailey from Fantasy of a Broken Heart on background vocals. When they sent me the take, it brought the whole song together. Given that the lyrics are a sort of conversation between me and my brain, it’s fitting to have another voice on the track.”
Influenced by an eclectic range of artists, including Imogen Heap, They Might Be Giants, and Alex G, JULESY’s music occupies a space where emotional complexity meets experimental sound. On Flip the Bed, she leans into vulnerability and contradiction, crafting a debut that feels bold, genre-blurring, and strikingly real. It’s a record that embraces being “in-process”—messy, honest, and magnetic.
“Never Never” feels both emotionally vulnerable and sonically playful. Can you talk more about that contrast—how you balance heavy themes with such an ethereal, dreamy sound?
JULESY: I tend to write deep and vulnerable lyrics, but the melodies I write are often dynamic and versatile. That part is natural to me, but the production is where I really get to play and explore sounds. I’ll pick a direction and go fully into that sonic world, and if it doesn’t feel right I’ll start over again. I think I’m drawn to the contradiction of emotional themes with dreamier sounds because both those things are what pull me into the world of a song as a listener.
You mentioned that the lyrics feel like a conversation between you and your brain. What was the headspace you were in when writing this song, and how did Bailey Wollowitz’s contribution help shape that internal dialogue?
JULESY: Totally, “Never Never” is so busy melodically that it was hard to figure out what to do in production without overdoing it. When I suggested we add another voice to it, Sahil and I were both like, “that’s it”. We started out using my brother’s voice (he appears on different songs throughout the album), but it was too little. I’ve been a huge fan of Bailey and Fantasy for a while, their debut album is phenomenal. Margaux (another artist Sahil works with, she’s amazing) used Bailey for background vocals on a song of hers, and when I heard that I was dead set on having Bailey sing on “Never Never”. Their voice is pretty iconic but also gentle, and it fits so perfectly into this song for me.
How did you approach defining your sound on Flip the Bed? Were you consciously blending genres, or did it evolve more intuitively?
JULESY: I was consciously trying to experiment and push my own comfort zones. However, I was also very intentional about playing in specific containers while producing each song. There are a million ways to produce a song and make it into a million different versions, and Sahil encouraged me to pick a direction and run with it. Each song had a seed that was born from something natural and intuitive, but we fleshed it out very intentionally.
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