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Video Premiere: “Marigold” by Jerome Forde

3 April 2023

Jerome Forde lives in Traverse City, in northern Michigan, population 15,000, and is poised to put it on the musical map with his new self-titled album coming out April 21 on Toronto’s (weewerk) Recordings.

Jerome Forde heralds the arrival of a vital new voice on the Americana scene; imagine what a collaboration between Elliott Smith and Townes Van Zandt might have sounded like and you have some idea of Jerome’s sound and songwriting style. But given his relative isolation, Jerome has additionally become a skilled jack-of-all-recording-trades, playing each instrument on the album himself as he crafted its 10 tracks in his basement studio over a three-month period last fall in between shifts at the local post office.

“I can’t really say that I have any process to songwriting,” Jerome says. “It’s too random and chaotic for that. I don’t think I’ve ever written a song by trying. I like the way Damien Jurado compares his songs to cats. You can’t force a cat to come to you. They come to you when they want to, and usually when you don’t expect it. I guess you could push that further and compare songs to tigers or some large predator cat. You’ll just be minding your own business, picking a few strings, when a song just pounces on you, ready to eat you whole. I’m not sure if every song is worth being devoured over, but in the moment of writing any song, I think you at least have to believe it is.”

So how did Jerome Forde become the first American artist to sign with venerable Toronto indie label (weewerk)? “My wife and I are big fans of the band Great Lake Swimmers, and when we were thinking about what labels to send the record to, she noticed that they’ve worked with (weewerk) for a long time. It was just one of the those things where we had nothing to lose, and I heard back almost right away from (weewerk)’s Phil Klygo who said he loved the record and wanted to put it out. I really couldn’t have asked for anything better.”

“Marigold” opens with a delicately fingerpicked, Simon & Garfunkel-esque guitar pattern, the entrance of a virtual backing band immediately heightens the song’s dark melody, with Jerome using it as the basis for a banjo solo. It’s a sound that’s simultaneously soothing and unsettling, a direct result of some of the unusual turns Jerome’s life has taken.

“When I turned 22, I stopped playing music altogether,” he explains. “I had a strange experience—I really don’t want to call it ‘spiritual’ or ‘religious,’ because I hate both words. Not to get too philosophical, but it was what some people have referred to as ‘pure experience,’ or the experience of Experience itself. It sounds a little crazy, and it probably is, but I became obsessed with the question of exactly ‘what’ I experienced in that moment, and ended up spending the next 15 years chasing down some kind of an answer.”

Jerome spent much of that time as student, both in college and in a seminary, before realizing he was never going to find a satisfactory answer. “After that I just kind of picked up where I left off,” he says, “a bit like Rip Van Winkel after his nap, and started playing and writing music again. I feel old. But I’ve written a lot since I’ve come out of hibernation, and I hope to get it all on record soon.”

For now, fans of pure songwriting have the songs on Jerome Forde to savor, and as he begins presenting them to live audiences, it seems a sure-fire bet that he’s ready to pick up the torch from fallen heroes like Jason Molina and Blaze Foley whose work consistently cut to the bone, but in the most seductive ways possible.