I don’t know how they do it, arriving at a sound that is both drifting and anthemic, ambient but still punchy, but somehow they do. This second single from Brighton’s Blofeld Sands is so instantly addictive that it should come with a warning label; the way that your head is sucked into its dreamlike state, the way your heart is urging you to dance, it a battle for your very soul.
In just over three minutes, it builds bridges between the chiming charm of indie, the jangling joy of the C86 sound and the floating finesse of the dream pop realm. And, despite all of those references, references which are, admittedly, a bit backwards glancing, “Never Been Easy” is not just a song for the moment; it is a pathway into tomorrow’s music world too.
Imagine if The Cure had travelled a less quirky, brighter road or if Lush had never decided to head down a more mainstream path. I’m not saying they would sound like this, but the band that supported them on tour might.
While using sounds familiar to anyone who has been listening to music for the last thirty or forty years, it is how they weave these familiar sounds together into something new, something intriguing, something refreshingly unique, makes them stand out from the pack. But then again, isn’t that always the art of it? An art that Blofeld Sands has made truly its own.
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