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Guri Yeller - Seeing Double (self-released)

21 December 2024

There was a time when the analog and digital worlds were very separate realms; self-appointed, guitar-wielding, “serious” musicians patrolling the boundaries of the former and pop-favoring synth explorers pouring scorn on the old guard from the latter. Never the twain shall meet. Or so we thought.

But eventually, those worlds did merge and I’m glad, because without such a meeting of musical minds, with such a blurring of technical approaches and genres, without such a softening of attitudes, we wouldn’t have ended up with bands like the Spoonerism loving Guri Yeller.

“Seeing Double,” their latest single, sits at the sharp end of years of musical evolution, a journey that can be traced back through everything from 80s synth-music to 90s dream pop, electro-rock, alternative dance culture, shoegaze, and indie music.

This results in an uncategorizable yet contagious sound—one that is more cinematic and still groovesome, orchestrated, and yet immediate. It’s not rock, or pop, nor is it truly dance or even that close to most indie music. It is lighter than most shoegaze and more structured than most dream pop, yet you can hear all those sounds weaving through its DNA.

It’s a conundrum, and I love it. As a reviewer, I wish all music would leave me struggling to tie its sound down. A world without absolutes and tribal allegiance to genres, sounds, and styles—that’s all I ask for. Thankfully, Guri Yeller is happy to oblige.

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