New music, as in new genres, sounds, and styles, is created less through the development of entirely new sonic constructs and more through cross-pollinating existing styles into interesting new forms. The answer to pushing creative boundaries certainly doesn’t lie in forcing genres together that have no business being with a mile of each other. Do we want another rap-rock scene or vaporwave movement on our hands? And the less said about Pirate-metal, the better.
And that is what is so astute about Heron in general, and this new single, “Paradigm” in particular. It juxtaposes rather than fully reinvents, although it sort of does that too. The single runs through the part of the indie/pop landscape where bands such as Flaming Lips and MGMT have left their footprints, but instead of wielding guitars and thumping drum skins, it is to an array of psychedelic synths and euphoric electronica, paisley-patterned, boyant and beat driven pop, and shimmering Day-glo polish that Heron turns to make his sound.
The result is pop built anew, pop with purpose, and that purpose is to build a whole new future for the genre. It is pop with poise, pop with promise, pop with a Phd.
They say that “life finds a way” that even when things seem to have run their course, reached a dead end, life finds a way of bucking the system, rewriting the rules, reprogramming itself to find a way forward, to evolve and blossom. It seems that music can do that too, “Paradigmn” is the proof.
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