There is more than one way to make your presence felt with a song. Many, including those of a more short-sighted sonic outlook, rely on volume and velocity, thinking that it is all about the sucker punch, the sonic impact, and the knock-their-socks-off moves. While that might be the most obvious, and therefore overused, approach, it is far from the only way and far from the best, in my opinion.
Jacre, a singer-songwriter from rural Devon, understands that there are more subtle and effective ways of making people notice you and your song. To this end, with his latest single, “Only Love Could Be So Blind,” he takes a gentle, pop ballad forged from spacious, chiming piano and his passionate lyrics and gradually pushes it into slightly more energetic territory, but only slightly. But by adding unfussy yet effective beats, sonic weight to the piano, and raising his voice skywards, he creates a gentle choral response to the verses call.
By ebbing and flowing between such delicate musical lowlands and the slightly more euphoric sonic uplands, he creates the perfect dynamic for the song, just enough balance to create a less/more, on/off, quiet/loud playoff, and just as effective as any big, brash, bombastic, not to mention boring, sonic choices.
Why opt for cliche when you can have creativity? Why go for muscle when melody is more than enough? Why choose power when poise and poignancy are enough, more than enough, to get the job done? Why indeed?
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