Jesse Kinch makes rock of the classic variety. And if that label seems to be a cliche these days, a catch all term encompassing everything from the sound of formative metal to more recent copists, quirky pop-rock chart breakthroughs and spandex sporting poodle-haired* glamsters, “Game On (Bring It On)” is classic in a different sense, in that it just gets straight to the heart of what rock and roll music is about, the swing, the power, the attitude, the energy.
The guitar riffs feel like the banshee howl of ’70s stadium rockers, the drums pound out a primal beat to conjur up the ghosts of ancient blues players, the Hammond organ soaks everything in a rock ‘n’ soul wash, and the bassline moves like it was personally responsible for inventing the groove. To some people, rock and roll music is a matter of life and death. To Jesse Kinch, it is much more important than that.
“Game On (Bring It On)” isn’t just another high-octane slice of rock music, well, it is, but it is much more than that too — it’s a rallying cry for anyone who has found themselves staring down the barrel of life’s gun. It’s a song about resilience, one that sounds like he has lived every line he sings, every note he plays. It’s music from the heart and that’s for sure.
Driving rhythms and a no-nonsense delivery turn this into more than music — it’s motivation with a backbeat. And that’s Kinch’s masterful trick. His songs, on the surface at least, might be classic rock and roll groove and grit, but they carry very important messages, ones that are both very personal and eminently relatable.
Who knew that rock and roll could be this smart? Well, Jesse Kinch for one.
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