I guess with the whole world and their uncles talking about the reunion of Oasis it is an excellent time to reconsider what might have been in the indie world had the dice landed differently. Much of the sonic ingredients that went to make up Britpop were garnered, plundered, pillaged, or plagiarised from the sounds of the sixties; that much is obvious.
But imagine what might have happened if the bands responsible for that sound had been more discerning in their tastes. Instead of merely borrowing forgotten T-Rex guitar riffs and Beatles album track refrains, they had dug deeper into the more nuanced end of psychedelia, the world of cinematic chamber pop, or learned a few tricks from underground folk music. Well, the big sound of the nineties might have sounded more like Little Juke’s debut single than the blokey anthems and laddette sing-alongs of that we ended up with. But at least Little Juke are here now to make up for lost time.
“Down the Rabbit Hole” is a gorgeous and original piece, one that rises from hazy folktronic delights to more driven indie sonics, a slow-burning piece that grows as it moves forward, adding musical weight by wrapping itself in additional tones and textures, sounds, and sonics as it goes.
And this isn’t music of the quick hit, the obvious hook, or the please-all, chart-aware creation. This is music that follows its own rules; more cinematic than commercial, more poised than pop-pleasing, more charming than chart-bound…and all the better for being so.
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