Just as when you mix too many colors together, you end up with an unpalatable grey mess, so most people trying to fuse together too many sounds and musical styles also end up with such a dense blend that everything seems to clash and jar into its own cacophony of drab sonics. No color and no room to breath, no vibrancy and no light getting in.
The key phrase there is “most people,” because as his latest single, “Get Lifted,” neatly proves, Noble Jonson is anything but “most people.” Neither is “Get Lifted” an ordinary song. There may be a number of sounds and styles working together here, but they work in unison, complimenting each other so that everything sits together perfectly. So that the musical colours blend together in a vibrant array of sonic sensation and celebration. Jonson blends deft guitars that run between shimmering licks and rock and roll drive. He mixes soulful sounds and funky grooves. He throws in accessible, ready-to-sing-along lyrics and a whole tranche of optimism and euphoria.
And it all comes together in a song with mass appeal. Rockers will get the drive. Soul fans will recognize the classic sonics. Fans of funk will get on board with the song’s buoyancy. And, although there is nothing inherently pop about the song, it has such easy accessibility, such immediacy, such sheer infectiousness, that you could easily see this song running up the charts, knocking lesser sonic creations aside with ease.
It seems that those fine people at Obsidian PR & Media, from whom this single came, know a thing or two about picking the next big thing. And the next big thing, your new favorite artist, is precisely what Noble Jonson deserves to be—actually, make that what he will be. I’ll put money on it. (Well, I would if I had any; music writing is not the route to riches that people might think it is.)
