“There must be some kind of way outta here,” thus spoke Jimi Hendrix, and it seems like in these dark days that are closing in on us, we are all looking for a form of escape. And whilst Noise Factory United don’t offer any specific answers, “Cloud Pleaser” does provide an interesting debate on the nature of escape itself. (Although obviously the music that they make is an escape in itself!)
Just as Jules Verne took the formative science fiction fan, Twenty Thousand Leagues Under the Sea, they propose a fast exit in the other direction. But what, they ask, happens when you find yourself 8000 miles above the earth and the air runs out? Freedom? Oblivion? Are the two not ultimately linked? Are you Daedalus or Icarus? Do you fly off towards a better place or come back down to earth with a bang? A metaphor perhaps, but an idea very much worth thinking about.
And this slice of philosophy comes wrapped in suitably dense and trippy shoegaze sonics – bass and beat driven, soaked in layers of guitars that are both claustrophobic and chiming, dense and delicate, as required, and the vocal run, half buried through the music, causing you to bend an ear and listen more intently to the lyrical wisdom.
A song that is clever without ever appearing as if it is trying to be, and an idea that is increasingly relevant today as those dark, billowing clouds gather on the horizon.
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