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When is pop music, not pop music? When it is pop made by The Impliers. Although they tick all the right boxes for the genre – immediacy, groove, fun, and infectiousness – they also gather around them all manner of associated, and even more distant, sonic building blocks to forge their latest single, “Make Your Move.”
There is perhaps something going on here that reminds me of those early post-punk synth pioneers, those disenfranchised punks who had grown bored of guitars and sloganeering, three-chord thrashing around and spouting infantile nonsense and who bent the new technologies to their sonic will, creating everything from synth-pop and new dance to darkwave and industrial music along the way.
Depth-charged bass lines and digital beats provide the engine room, on top of which the North Carolina duo adds everything from shimmering clubland sonics to pop poise, warped alternative dance sonics, and ornate, jazz-jived saxophone.
So, whilst this song fits easily into the pop and dance scene and may ever find its way into the alternative charts as well as the more discerning pop-pickers’ hearts, there is a lot more going on here than it might first seem.
This is alternative music, the sound of the underground, and every bit as exploratory and adventurous as anything found in the more intelligent designs found at the fringes of the indie and rock world. The only difference is that “Make Your Move” is music that you can dance to, music that you can’t help but dance to, infact, it is music that you must dance to.
