I’m not a fan of the mangling of the English language into the sort of hieroglyphic shorthand that has so much text appeal to the younger generations. Even in music. I’m not talking about band names such as ABBA or XTC, but when you have songs that would have even baffled the code breakers of Bletchley Park, like “WYWD” by some people called bbno$ and Juelz, I think things have gone too far. That said, I know Kevin Franco to be an astute and educated man, so I am sure that a title like “U-R 2 GUD” has a purpose and isn’t just a sign of laziness.
Rant over. Sorry, or should I say, “my bad!”
However, there is always something new and interesting to be found within the songs that Kevin creates, such as The Muster Point Project. Apart from the jarring title (note to self: let it go), here, it is the way he has colored the music with some interesting sonic hues. There is still a core of Western indie rock meets Americana (or perhaps Canadiana) groove that powers most of his music, but on top of this, he lays sonics such as folky mandolins and Peruvian double flute, as well as guitar lines and additional sonics that draw inspiration from more Latin and South American (South Americana?) climes.
And as he duets with Liverpool’s Gina M, we hear of a tale of two lovers, both of whom feel that they are not worthy of the other’s affection and so make an extra effort to live up to what they think is the other’s expectations. Ironically, it is that feeling of inadequacy, though lying hidden in both their minds, that pushes them on to make everything work so well. The message is to never take anything for granted, and love is worth working at.
Slightly different from the usual sound of The Muster Point Project, yet in many ways also wonderfully recognizable, this is a song that echoes the story it tells. The fact that Kevin consistently tries to beat his own already high creative benchmarks and constantly succeeds is the reason why few other songwriters can match him, just like the lovers in the tale.
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