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The Noise Who Runs - 2poor2die (TNWR Records)

20 April 2023

If you want further proof that genres are pointless inventions, merely crutches for lazy journalists to pin on the lapels of artists rather than putting the work in, exploring their creations with a broad mind, then try putting music by The Noise Who Runs.

“2poor2die”, their latest single, is an excellent place to start. It has that cool, clinical chill of much of the early goth sound; it has the groove of a relaxed indie song, has a slight dance vibe, thinks outside the box in the way that bands like Talking Heads did, and has an alt-pop infectiousness reminiscent of, say, *The Fall*s more accessible moments or *XTC*s darker moods. Try finding that genre in the record rack at HMV!

Ahead of the imminent release of their new album, the gloriously named Preteretrospective, “2poor2die”, comes at the end of a run of excellent and imaginative singles that have bent ears, drawn attention, and generally laid the groundwork perfectly for it.

Best known as a member of Sneaker Pimps, Ian Pickering is one half of the duo, along with Brazilian-French guitarist Felipe Goes. And, although there are certainly a few sonic echoes of the golden days of indie to be heard, The Noise Who Runs is nothing if not the sound of the future drawing ever closer. Pigeon-holers beware, your time is up!

Preteretrospective LP order
Beautiful Perhaps
Takes A Long Cold Look and Then The Kitchen Sink
Apple Music