Despite, or perhaps because of, the unusual time signature “The Promise” runs on, it has a subtle and wonderfully seductive pace, a free and fluid flow, something that sets it apart from the more obvious and overdone beat that the standard pop and rock go-to, the mighty four-four, might have given it. Of course, it isn’t just about time signatures, but its seven-eight timing makes for the perfect vehicle to hang the delicate and deft sounds that Undefy works with here.
This simple choice creates a restrained, downtempo soundscape, drawing comparisons to bands such as Portishead or Massive Attack, but with a more cinematic, soulful, and serene feel rather than the groove-driven style of the trip-hop world.
Undefy has created a thing of beauty here, something infused with late-night vibes and pop accessibility, a song that feels too authentic and artistic to play the chart game, and which instead sounds like the soundtrack to the hottest indie film of recent years.
And that, of course, is the realm where such music will find the discerning audience that will fully appreciate its poised and polished pop sounds, its filmic and floating sonic drifts, its hushed and heavenly harmonic qualities.
Some pop music is just too good to be wasted on the casual pop picker; not obvious enough for their short span of attention, music which leads rather than follows the zeitgeist…whatever that might be this week. No, it’s often much better to wait until you find an audience that best appreciates its rich sonics and lush creativity. This is certainly one of those times.
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