Some artists are content to strive for one big hit, one flash-in-the-pan moment, and consider their work done. But real creativity isn’t about fleeting moments, passing fads, following fashions or trying to align yourself with whatever the current zeitgeist might be in the hope that you get noticed. Real creativity is all about building a body of work, creating a thirsty market for the music you make, and steering your own individual course through the musical landscape. In short, it is about the long game.
With ten albums to her name, ten albums of music that splice pop and rock and indie, which is poised and poignant, sophisticated and singular, accessible and astonishingly original, it is clear that Janita is all about the long game.
“In Front of Your Eyes” is the third and final single ahead of her latest album Mad Equation, which follows in about a month and it reminds us why she is an artist on the rise. Running on alt-rock grooves, it is shot through with chiming riffs and raw yet shimmering hooks; adopting an understated pace, it is simultaneously the sound of an underground artist following their preferred sonic path and yet also a suggestion of how the mainstream charts should sound. Alternative yet commercial, dark yet accessible, this song ticks boxes for discerning music fans, no matter their preferred sounds and styles.
One day, the commercial charts will sound like this. Well, we can only hope, and when it does, it is artists such as Janita that we will have to thank for such a transformation of the musical landscape.
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