This debut release from Alpine-born, London-based artist SAMLOW adheres not to rock and roll’s raggedy, low-slung, basement roots, but instead uses those same raw guitars, driving basslines and pumelling beats, not to mention subtle, seductive and shimmering synths, and general poise and polish to create a stadium-ready, of the moment, rock sound. “Magazine” signifies that he knows where he wants to be and isn’t going to bother with pub gigs and battle-of-the-bands contests, instead heading straight for the big sound, big-ticket, big-arena world.
It is that mix of gloss and grit, of drive and dynamics, artistry and anthemics that is the real charm here, the ability to appeal to the hard rock fraternity as well as those more chart-minded yet discerning music fans.
And, in a wonderfully ironic twist, although the music is unavoidable and in your face, the lyrics are about the exact opposite, that feeling, that presence which doesn’t need to shout from the rooftops or vie for attention, but which you are still magnetically drawn to. A clever juxtaposition if ever there was one.
As debut singles go, this is how you do it, this is how you stand out from the crowd, this is how you launch a career. Watch this space.
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